![]() tips on supplements and sports nutrition.Diet and nutritionĪ nutrition-related mobile app should also be tailored to its users’ needs and contain a universal set of such essential tools as: For example, it should create an individual training plan depending on the goals and initial data, as well as easily monitor the athlete’s progress. A good app from this category should be able to adapt to the user. This type of fitness app includes workout plans and videos with explanatory comments. Let’s take a closer look at these categories. And although the number of workouts then decreased, July 2020 is still twice as active as in 2019.įitness apps typically belong to the following categories: The sessions have also been rising steadily between late March and late May, peaking on May 25 – 80% higher than the annual average. In the UK, fitness app installs grew in April, 93% higher than the 2020 average.Despite a slight decline in May, the number of sessions from January to July increased by 67%, respectively. The number of sessions tripled between January and April, reaching 38% by May, up from the annual average. In Germany, app popularity rose at the end of May, with installs of 86% higher than the average.Since then, the number of daily sessions has decreased, but in July this figure is still 16% higher, indicating the continued high sports activity. Users started actively using apps in May when the number of daily sessions increased by 25%. The United States saw a significant increase in installs as quarantine tightened at the end of March – 58% higher than the 2020 average.The study also sheds light on regional trends, linking the usage of health and fitness apps to quarantine and subsequent relaxation. ![]() On Friday, other plans win: on this day, the minimum number of sessions occurs. This suggests that there are more users, and the apps are launched more often.Īdjust’s data also shows that the users exercise more frequently on Sunday than on other days. July figures exceeded the data for 2019, and the number of sessions increased by 61%. However, the growth stalled in May: quarantine caused an increase in installs, but it took users some time to start using these apps more often.Īfter the peak, the number of installs and sessions began to decline but still remained much higher than in 2019. New data from the Adjust marketing platform shows that the trend towards self-development has gradually moved from New Year’s resolutions into quarantine this year, attracting even more users to apps in the Health & Fitness category.ĭaily installs of health & fitness apps gradually grew throughout March and early April, up 67% from the 2020 average. The company launches its first fitness service built around Apple Watch and will include 10 workout types.ĭuring the last week of March 2020, downloads of Health & Fitness apps grew by 67%, and May 2020 saw 48% more sessions than the annual average.Īs gyms and fitness studios have been closed for months due to the COVID-19 virus, people around the world have started to actively use fitness apps in order to stay healthy and in shape. And this popularity is so great that even Apple is getting into this. Recently the popularity of health and fitness apps has skyrocketed, mainly because of the COVID-19 pandemic. According to Pew Research Center, 21% of Americans own a smartwatch or fitness tracker. Sports have always been an integral part of human lifestyle, becoming even more popular in our days, with numerous fitness apps and trackers.
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